I am a Yid. I like to rock. Veitur!

- [ Thursday, April 29, 2004 ] -
Jew York Rock II
Hassidisco, AKA Jew York Rock, AKA Boro Park Rock, AKA Crown Heights Rock, AKA Shiny Shoe Music, is slick, over-produced pop music that is engineered to sell to the masses.

One could argue about the kedusha (holiness) that goes into making of this music. Arguing intentions is very difficult. Only G-d can know the inspirations of a person's soul. The one thing we know for sure is that the words are holy. Aside from the words, the only difference between that and secular pop is the demographic of the consumer.

Most of the world, no matter what race, religion or country, will buy the first kind of music that is pushed on them through advertising. Maybe they trust ads on TV or buses. Maybe they trust ads in their shul bulletins. That's pop. Pop culture and pop music. It's guaranteed to be consumable, but not guaranteed to be quality. The better things get filtered through time, but the world as a whole, likes crap and will consume what they are fed.

Please find people who immerse themselves in music and culture and ask for guidance. Find someone whose taste you find unusual, but pleasant. You can learn about lots of music by asking for recommendations. Return to that person and tell them what you liked and what you didn't. You will get more recommendations. Repeat until you find good music.

I'm not saying there's no merit to pop. I enjoy my share. But pop is the equivalent to mac'n'cheese, pizza and hot dogs. As we get older, our tastes evolve, not to the exclusion of the children's menu, but just to include more sophisticated tastes. You can sustain yourself on the children's menu, but there is so much more out there.

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